Features

Everything your sales team needs

From the first ad click to a signed contract — Convertly has every tool in a single, integrated platform.

Lead Capture

Native Lead Forms

Build embeddable lead forms directly inside Convertly — no third-party form tool required. Every submission auto-captures UTM parameters, gclid, fbclid, and referrer data so you always know where a lead came from.

  • Drag-and-drop field builder with 8+ field types
  • Automatic UTM, gclid, and fbclid capture on every submission
  • Embed via script tag on any website or landing page
  • Custom confirmation messages and redirect URLs
  • Notification emails for every new submission
Native Lead Forms
Form field: Full Name
Form field: Email Address
Form field: Phone Number
Form field: How did you hear about us?
Ads Attribution

Closed-loop Ads Attribution

Feed real revenue data back into Google Ads and Meta so the algorithms optimize for actual customers — not just form fills. Convertly captures the gclid at form submission and sends verified offline conversion events when deals close.

  • Google Ads Enhanced Conversions & offline conversion upload
  • Meta Conversions API (CAPI) server-side events
  • Per-lead attribution timeline in the lead profile
  • Campaign, ad set, and ad-level revenue reporting
  • Automatic gclid, gbraid, wbraid, fbc, and fbp capture
Closed-loop Ads Attribution
Click → gclid captured
Form submitted → lead created
Lead qualified → event queued
Deal closed → conversion sent to Google Ads
Automations

Smart Workflow Automations

Build automations that trigger on any lead event — no code required. Route form leads, revive inactive contacts, send emails, create tasks, and notify your team automatically based on rules you define.

  • 12+ trigger types: lead created, stage changed, form submitted, inactivity, and more
  • Nested condition groups with AND / OR logic
  • Actions: create task, schedule follow-up, send email, add note, notify role
  • Scheduled triggers: overdue tasks, trial warnings, lead capacity alerts
  • Visual rule builder inside the CRM admin panel
Smart Workflow Automations
Trigger: Lead form submitted
Condition: Source = Google Ads
Action: Assign to Sales team
Action: Schedule follow-up in 1 hour
Analytics

Revenue Analytics

Real-time dashboards that connect your ad spend to closed deals. See cost-per-lead, cost-per-acquisition, conversion rates, and pipeline velocity — sliced by campaign, source, user, or date range.

  • Live pipeline dashboard with deal count and revenue totals
  • Cost-per-acquisition by traffic source and campaign
  • Stage-by-stage conversion rate funnel
  • Team performance reports by rep
  • Attribution timeline per lead with all captured click IDs
Revenue Analytics
New Leads: 1,284 (+18%)
Deals Closed: $94,200 (+31%)
Ad ROI: 4.8× (+12%)
Top Source: Google Search (72%)
Follow-ups & Tasks

Follow-up Alerts & Task Queue

Never lose a lead to inaction. Convertly surfaces overdue tasks, shows which leads haven't been contacted, and gives every rep a prioritized daily follow-up queue — so your team always knows exactly what to do next.

  • Overdue task alerts with role-based notifications
  • Lead inactivity reminders (configurable days)
  • Daily follow-up call queue sorted by priority
  • Per-rep task dashboards and activity logs
  • Trial-ending and lead-capacity warning alerts
Follow-up Alerts & Task Queue
Overdue: Call back John D. — 2 days ago
Due today: Send proposal to Acme Corp
Inactive 5+ days: 3 leads in Qualified stage
Reminder: Trial ends in 3 days
AI

AI Workspace

Ask questions about your leads, generate call summaries, score deals by likelihood to close, and get AI-powered next-step recommendations — all built natively into your CRM dashboard.

  • AI lead summaries auto-generated from lead history
  • Lead scoring: likelihood-to-close based on activity signals
  • AI Workspace chat: ask questions about your pipeline
  • Thread-based conversations with saved history
  • Prompt library for common sales workflows
AI Workspace
AI: Lead score 87/100 — high intent
AI: Suggest next step for John D.
AI: Summarize last 7 days of pipeline activity
AI: Which leads haven't been followed up?

Ready to see it in action?

Start your free trial today — no credit card required, full access for 14 days.