Features

Everything your sales team needs

Connect lead capture, assigned sales work, campaign context, and configured commercial outcomes in one CRM workflow.

Lead Capture

Native Lead Forms

Build and publish lead forms inside Convertly, preserve acquisition context, and send each valid submission into the CRM workflow.

  • Configurable standard and custom fields
  • UTM, click-ID, landing-page, and referrer capture
  • Hosted links and embeddable website forms
  • Confirmation messages and optional redirect URLs
  • Source-specific lead defaults and alert recipients
Native Lead Forms
Form field: Full name
Lead default: Source = Website
Alert recipients: Selected users
Submission result: CRM lead created or updated
Ads Outcomes

Google and Meta Conversion Workflows

Preserve eligible campaign identifiers on lead records, map meaningful CRM milestones, and review platform delivery through test mode and operational logs.

  • Google Ads OAuth connection and conversion-action mappings
  • Meta Conversions API event mappings
  • Separate inbound Meta Lead Sync for selected forms
  • Configurable CRM milestones instead of a hardcoded deal event
  • Test mode and delivery logs for safer validation
Google and Meta Conversion Workflows
Ad click context preserved
Lead reaches configured milestone
Mapped event is queued
Provider result appears in Ads logs
Automations

Event-Driven Workflow Automations

Apply repeatable lead-management rules when supported CRM events occur. Test each rule before enabling it and inspect the run log after real events.

  • Triggers for lead, stage, assignment, form, source, value, and category events
  • Nested AND / OR conditions using lead and campaign context
  • Owner and round-robin assignment actions
  • Create tasks, schedule follow-ups, add notes, and notify CRM users
  • Dry-run simulator, enable controls, and run logs
Event-Driven Workflow Automations
Trigger: Native form submitted
Condition: Owner is empty
Action: Assign round-robin
Action: Schedule follow-up
Analytics

Performance and Revenue Analytics

Compare operational performance using consistent date ranges, flexible explorer cards, and revenue views based on values stored on CRM leads.

  • Performance Explorer views by time, source, stage, owner, or category
  • Daily, weekly, and monthly grouping
  • Previous-period comparisons and visible zero-activity periods
  • Revenue Intelligence by stage, owner, source, and category
  • Lead-owner, lead-category, and follow-up sections
Performance and Revenue Analytics
Dimension: Lead source
Measure: Lead count or value
Comparison: Previous period
Breakdown: Stage, owner, or category
Tasks and Follow-ups

Assigned Work and Reminders

Keep tasks and follow-ups tied to real owners, due dates, lead context, and the workspace timezone so each user can review due and overdue work.

  • Assigned task and follow-up views
  • Due-today and overdue grouping
  • Calendar view for scheduled CRM work
  • Persisted in-app notifications
  • Email delivery when the relevant platform route is configured
Assigned Work and Reminders
Overdue: Call assigned lead
Due today: Review proposal
Follow-up: Record outcome
Next step: Schedule commitment
AI

Organization-Controlled AI Workspace

Use optional AI tools for lead summaries, scores, and grounded CRM questions after an administrator configures a provider, model, and permitted roles.

  • Lead summaries and score results
  • Grounded questions across permitted CRM data
  • Role-scoped access controlled by workspace settings
  • Conversation threads and recent activity when persistence is available
  • Provider status, usage, latency, and failure details when reported
Organization-Controlled AI Workspace
Summarize a lead timeline
Compare sources in a date range
Review overdue follow-ups
Inspect recent AI activity

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