Convertly Blog
Insights on leads, advertising attribution, and modern sales.
Lead Response SLA: A Practical Playbook for Faster Follow-Up
A clear operating model for setting response targets, routing new leads, handling breaches, and improving follow-up without adding noise.
Meta CAPI Event Strategy: Build Cleaner Conversion Signals
A practical framework for mapping CRM milestones to Meta events, deduplicating browser and server signals, and preventing inflated reporting.
Marketing-to-Sales Handoff: A Clear Operating Model
A practical framework for defining lead readiness, ownership, response expectations, feedback, and shared revenue reporting.
UTM Governance: A Practical Framework for Clean Campaign Data
A professional system for UTM naming, ownership, link creation, quality control, and reporting across internal teams and agencies.
Why CRMs Lose Ad Attribution Data - and How to Fix the Flow
A clear explanation of where click IDs and campaign context disappear between ad click, form submission, CRM pipeline, and offline conversion import.
Meta Conversions API: What It Is and Where Your CRM Fits
A plain-language explanation of Meta CAPI, how server events complement the Pixel, and why CRM milestones matter for sales-led attribution.