Step 1
Step 1
Segment old leads into clear groups.
Back to use cases
Teams with many old leads
Win more business from leads you already paid to get.
Run simple re-engagement campaigns to recover old lead opportunities.
What is going wrong today
- Old leads are ignored after first follow-up.
- No clear process to re-contact them.
- Reps spend too much time on low-probability cases.
What to do next
- Group old leads by source and interest level.
- Send planned follow-up messages over time.
- Track who replies and shows fresh interest.
- Move active contacts back to live sales pipeline.
Simple 4-step plan
Step 2
Step 2
Run follow-up sequences for each group.
Step 3
Step 3
Identify leads that show fresh interest.
Step 4
Step 4
Move active leads to normal sales flow.
Business results to track
Expected results
- More recovered opportunities.
- Less dependency on only new paid leads.
- Better team time management.
Simple scorecard
Reactivated leads
Higher
Cost per recovered deal
Lower
Pipeline contribution
Improved
Want this setup for your team?
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