Ads and Data Integrations Overview
Convertly integrations fall into three groups: lead intake, advertising outcome delivery, and platform billing.
Advertising outcomes
Section titled “Advertising outcomes”| Integration | Direction | Use it for |
|---|---|---|
| Google Ads Data Manager | Outbound | Send mapped CRM milestones to numeric Google conversion actions |
| Meta Conversions API | Outbound | Send mapped CRM events to a Meta dataset or pixel |
Configure both from Settings -> Ads. Keep test mode on until mappings, identifiers, and consent have been reviewed.
Lead intake
Section titled “Lead intake”| Integration | Direction | Use it for |
|---|---|---|
| Meta Lead Sync | Inbound | Import submissions from selected Meta instant forms |
| Native Forms | Inbound | Capture leads through a generated website embed |
| Inbound Leads API | Inbound | Accept Convertly-shaped JSON using a tenant API key |
| Universal Webhook Mapper | Inbound | Map third-party pushed JSON into Convertly lead fields |
| CSV import | Inbound | Perform a reviewed one-time batch import |
Billing
Section titled “Billing”Stripe handles automatic Standard subscriptions at the platform level. Tenants do not enter Stripe API credentials.
Not currently available
Section titled “Not currently available”- Outbound tenant webhooks
- General CRM read API
- Zapier or Make integration
- Slack or SMS messaging
- External calendar sync
- Salesforce or HubSpot synchronization
The Universal Webhook Mapper is inbound only; it does not send CRM events to another tool.